Project Details


Safeguarding made simple

Project URL:
Project Twitter: @tootootofficial

  • Safety & Security
  • Social Exclusion
  • Internet

Michael Brennan was bullied heavily as a child through physical, verbal and cyber attacks. Able to move schools, Michael worked hard to rebuild his confidence. He became head boy, created a peer-mentoring scheme that gained him a National Rotarian Award for services to safeguarding and anti-bullying, and graduated from Edinburgh University. 

Michael wanted to go further, however, to help all the young people who continue to be bullied. 39% of primary and secondary learners in the UK never tell anyone that they’re being bullied, and our always-on, online culture provides little respite from bullying on social media.

That’s why Michael developed tootoot – a cloud-hosted safeguarding app accessible by students and teachers alike from anywhere in the world. Developed with the help of safeguarding officers across the UK and drawing upon hundreds of years of collective experience, tootoot allows students to report bullying incidents anonymously, and it provides school staff with immediate access and analysis, so that problems can be addressed without delay. 

Since launching in September 2015, tootoot has been adopted by 400 schools in the UK and 20 international schools as far afield as Russia, Dubai, Hong Kong and Italy. Over 133,000 students now have access to tootoot and Michael says his goal is to help one million students in the next five years. 

The impact is already evident. UK schools using tootoot have seen a 39% decrease in safeguarding-related non-attendance, and both students and teachers have taken to the app. Hannah Plews, head mentor at Oldham Hulme Grammar School said that, within 24 hours of introducing tootoot, “we had two cases online and were able to deal with some concerns at once.”

Tootoot has won the Best Education Product and Service at the Digital Safety Awards in 2016. To find out more, visit

Image courtesy of Boris Kerah

Last updated: 01st of August, 2016

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