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Project Details

Circles, within circles, made out of pebbles

The Circular Economy (CE100)

Driving a new sustainability model for economies and organisations.

By Ellen Macarthur Foundation

Project URL: ellenmacarthurfoundation.org/business/ce100
Project Twitter: @circulareconomy

Organisation URL: ellenmacarthurfoundation.org

  • Environment & Sustainability
  • Audiovisual
  • Data
  • Social Software

In August 2013, Scotland became the first nation to join a unique, global group of organisations called the CE100. CE stands for the Circular Economy – a concept that lives through the leadership of the Ellen MacArthur Foundation; an environmental think tank and charity that describes a new operational model for organisations and economies, premised on principles of sustainability.

Those principles include designing out waste, using renewable resources, and using systems thinking, all in ways that help organisations and economies move away from a linear model of inputting scarce resources and throwing away toxic or unusable by-products.

At present the elite group includes Desso, Morrisons, B&Q, Phillips, Unilever, Coca-Cola, BT/Cisco, H&M and Marks & Spencer. Scotland’s inclusion comes off the back of their new zero waste plans that are being actualised through the launch of an initiative called Resource Efficient Scotland, managed by Zero Waste Scotland.

With such an impressive group of organisations in coalition together, the CE100 is a formidable player, helping to accelerate the transition to a sustainable economy.

Image '{Exposed Pebbles} Tate Modern' courtesy of Cristian Roberti

Last updated: 09th of May, 2014

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