Project Details

African school girl stood in front of other children

Social Feed

Feeding hungry children through social media

By Peninsula School Feeding Association

Project URL:
Project Twitter: @SchoolFeeding

Organisation URL:

  • Community Engagement
  • Internet
  • Mobile
  • Social Software

South Africa’s Peninsula School Feeding Association (PSFA) is looking to build on their success providing daily meals to over 24,000 children in 145 schools. Without nourishment, kids do badly in class, suffer stunted growth, and often miss out on their schooling. The PSFA knows that it is difficult to teach a hungry child, and wants to bring more food to more children. 

Social Feed is an initiative that combines brand advertising, social media, and our desire to help via the innovative use of technology. The way it works is simple: you share an ad from a Social Feed partner brand to your Facebook timeline or Twitter feed. Every time you do, the company behind the brand buys a meal for a child. 

So far, usage of Social Feed has provided over 38,000 meals to children. Some of South Africa’s biggest brands have signed up to the service, giving them exposure through enabled user choice on their social media ads, all for massive societal benefit. 

The PSFA has over 55 years of experience feeding hungry children, and the Social Feed initiative came about through a partnership with Hellocomputer, an award-winning South African digital agency. The program is completely open source, and other NGOs can approach the PSFA to bring Social Feed to their country or region. Details are available on the website, as well as a portal for companies to advertise through the platform. 

Supporting Social Feed as an individual is simple too: to quote PSFA’s fundraising manager Charles Grey, “Start sharing; but this time, for good. Go to to make a difference.”

Image 'School children in the Central African Republic' courtesy of hdptcar. 

Last updated: 27th of September, 2015

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