Project Details


Increasing trust and dialogue between businesses and consumers, using a leaderboard.

By Profit through Ethics

Project URL:
Project Twitter: @Responsible100

Organisation URL:

  • Community Engagement
  • Social Software
  • Internet
  • Data

Responsible 100 is a management tool and public platform to create a 'race to the top'. It is a leader board where businesses will compete with each other in terms of their impact on society and the environment, and not just profitability. It aims to increase trust and dialogue between businesses and consumers. Businesses publish their policies, with answers ranked between ‘exemplary’ and ‘unacceptable’. A business with wholly exemplary practices would win a score of 100. The site was set up by London-based Profit through Ethics, and participants include Legal & General and Neal's Yard Remedies, with NGOs including Environmental Investigation Agency, Campaign against Arms Trade, Action Aid and Christian Aid.

Last updated: 09th of May, 2014

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