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Project Details

Open Innovation at Lego

Incorporating open innovation practices into their business development strategy.

By LEGO

Project URL: ideas.lego.com

Organisation URL: lego.co.uk
Organisation Twitter: @@LEGO_Group

  • Community Engagement
  • Economic Empowerment
  • Physical Computing
  • Social Software

Lego is widely seen as an industry leader in incorporating open innovation practices into their business development strategy. This includes Lego Ideas – an open innovation crowdsourcing platform where consumers submit and vote for new ideas for Lego products. Any idea that secures more than 10,000 votes is reviewed by Lego specialists to assess its viability. If it goes into production, the idea's creator receives 1% of total net sales.

Last updated: 09th of May, 2014

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