Project Details


Watching cats and saving wild tigers

By Save Wild Tigers

Project URL:
Project Twitter: @Save_WildTigers

  • Environment & Sustainability
  • Internet
  • Social Software

The wild tiger's survival is in the balance. According to Save Wild Tigers we have 10 years to double wild tiger numbers, or 10 years until their extinction. This is why the organisation has set up Kitty, a project showcasing cute cat videos. Millions of people watch cat videos on YouTube every day, netting huge amounts of money in advertising. In response, this wildlife nonprofit has set up this project using cute cat video views to divert this money to donations for saving wild tigers instead.

Last updated: 06th of September, 2016

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