The leading destination for entrepreneurs looking for crowdsourced investment in their fabulous ideas.
Founded in 2009, Kickstarter is the world’s largest crowdfunding platform for creative projects and the inspiration for many that follow in its wake.
In 2012, more than 18,000 Kickstarter projects received $320 million in funding. With a strong digital flavour running through its bulging portfolio, Kickstarter is both an inspiring, category-creating digital product in its own right, and a fertile seed-bed for thousands of innovative applications of technology. Most of these, inevitably, will fail to find their place in the world: sheer volume, however, makes it highly likely that Kickstarted projects will continue to crop up at the cutting edge of social and digital.
It’s the leader in a pack of a rising number of online crowdfunding sites supporting creative projects like Indiegogo, and social and charitable projects like Peoplefund.it. These platforms are all supporting communities of people to pool their resources – both financial and otherwise – to make ideas into realities. Alongside providing the infrastructure needed to pool and process pledges, crowdfunding platforms also build trust and cooperation amongst donors by connecting them together under a common cause or target.
Although not the first of its kind, Kickstarter introduced the all or nothing approach to funding campaigns. In other words, anyone can list a project on the Kickstarter platform, and choose any funding target they like, but they will only retain the monies raised if they reach that target. If they don’t, all pledges will be returned. This all or nothing quality has added to the urgency of funding campaigns and helped to sort the wheat from the chaff. Since its launch over two million people have pledged amounts ranging from 10 to hundreds of dollars to projects, the creators of whom maintain complete ownership and full control over their work.
Kickstarter can be credited as a democratising force in many different markets, from music to art, film to technology, fashion to food, publishing to design, and more.
Image 'Kickstarter HQ Lock' courtesy of Scott Beale
Last updated: 09th of May, 2014