Project Details

An elderly woman


Carer recruitment and management

By HomeHero, Inc

Project URL:
Project Twitter: @homehero

  • Community Engagement
  • Social Exclusion
  • Data
  • Internet
  • Social Software

HomeHero completely reinvents the thorny task of trying to find and manage a good carer for an ageing relative.

The site automates everything from search and recruitment through to monitoring and payroll to take the headache out of finding help for a loved one. It has a rich database of hundreds of vetted and background-checked carers you can filter by gender, language, skills, certificates and location. All these contractors upload video profiles, references and reviews — meaning most matches happen in under 48 hours.

After the database, the site’s second key feature is its full carer management platform: which includes clever innovations such as a requirement that the carer clocks in and out of shifts using the patient’s landline. Not only are online wage payments made according to these timesheets, meaning quibbles over hours are a thing of the past, but carers also give a voicemail summary of the care they’ve delivered or problems experienced each day, to give relatives the reassurance of guaranteed strong flows of communication. 

HomeHero services include meal prep, laundry, housekeeping, companionship and hygiene, and specialist support for those suffering from Alzheimers and dementia, for whom the continuity of staying in the home is particularly important.

The cheaper operating costs of a digital-first agency means carers get a larger share of the fee. The caring market is set to grow quickly with the on-coming retirement of the 76 million strong American ‘baby-boomer’ generation: while the average age of a person moving from their home to a care home has risen from age 74 to 90 over the last 30 years, the average distance they live from their closest family member is now 56 miles — meaning many more people need professional daily care.

The start-up, which is based in LA and is backed by MySpace CEO Mike Jones’s start-up incubator Science Inc, was founded by Kyle Hill and Mike Townsend after Hill experienced real difficulties finding and monitoring care for his own grandmother. It plans to expand quickly across the USA. ‘It’s been great to take a new approach to a system that was very stale, very off-line,’ Hill says.

Image 'I love my Grandma' courtesy of Chapendra

Last updated: 04th of June, 2014

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