Changing Australians’ alcohol consumption with a teetotal pledge and blogging.
Hello Sunday Morning is a behaviour-shift campaign focused on changing Australians’ alcohol consumption. Participants pledge to be teetotal for three months and blog about their experiences, both to reinforce their commitment and to encourage a ripple of change within their immediate circle of friends - and across the broader culture. Over 20,000 people have signed up for the three-month detox since 2010.
Last updated: 09th of May, 2014