Project Details

Hello Sunday Morning

Changing Australians’ alcohol consumption with a teetotal pledge and blogging.

Project URL:
Project Twitter: @HSM_AUS

  • Health
  • Social Software
  • Open Source
  • Internet

Hello Sunday Morning is a behaviour-shift campaign focused on changing Australians’ alcohol consumption. Participants pledge to be teetotal for three months and blog about their experiences, both to reinforce their commitment and to encourage a ripple of change within their immediate circle of friends - and across the broader culture. Over 20,000 people have signed up for the three-month detox since 2010.

Last updated: 09th of May, 2014

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