Project Details


Checking and maintaining health with a simple tool

By Turkcell

Project URL:

  • Health
  • Mobile
  • Social Software

After an initial diagnosis, diabetes sufferers often experience a period of shock when they learn that everything has to change. Turkish mobile operator Turkcell and agency R/GA London, in conjunction with Istanbul University, have created an app to make adjusting to the necessary life changes much easier.

The app tracks a user’s condition via a photographic journal using Instagram. By syncing with a wireless reader that takes blood measurements, Healthmetre is also able to map levels to an Instagram image, allowing medical professionals and friends to provide input and support.

The idea is to make using the app as simple as possible, helping people to stay motivated, comply with treatment and keep the lines of communication with medical staff open.

Last updated: 02nd of August, 2016

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