Project Details

African woman with baby


Helping mothers and infants through text messaging

By Gifted Mom

Project URL:
Project Twitter: @theGiftedMom

  • Community Engagement
  • Education
  • Health
  • Data
  • Mobile

In Cameroon, 148 infants die per every 1,000 live births, giving it the 18th highest mortality rate for children under five years old in the world. The country’s maternal mortality rate is also “alarmingly high”, according to UNICEF.

When Alain Nteff visited a hospital there, he was saddened to hear that 17 babies had been lost in one week. It was clear to him that many infant and mother deaths in Cameroon could be prevented with the correct care and access to information, and he set out to do something about it.

GiftedMom is a platform for pregnant women and new mothers to receive important advice and notifications, such as when to attend antenatal clinics and when to take infants for health checks. In a country where 4,000 babies die every year from vaccine-preventable diseases, a service that alerts mothers when it is time to take their baby to a clinic for an inoculation can save thousands of lives through a simple text message.

GiftedMom is also working to support NGOs and aid agencies to collect data from remote areas, using mobile data collection and analytics. This information will contribute to better understanding the needs of pregnant women and new mums in Cameroon.

In just 20 months, GiftedMom has helped over 3,400 pregnant women and mothers in 21 villages, and there has been a 20% increase in crucial antenatal care attendance. Alain’s goal is for GiftedMom to continue to offer life-saving technology to reach 5 mhillion pregnant women, newborns and people in remote communities over the next three years.

If you are an NGO interested in partnering with GiftedMom, contact Alain through the website

Image 'Young mum' courtesy of DFID.

Last updated: 25th of August, 2015

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