Marketing food with a short remaining shelf life through an app
FoodLoop has developed an application in the form of a networked software solution for the food retail industry and the consumer. The tool consists of an enterprise resource planning (ERP) extension on the one side, and consumer-based applications on the other. Foodstuffs with a short remaining shelf life are marketed through real-time offers to consumers’ phones, and contrary to the usual practice, do not end up in the bin.
Last updated: 05th of September, 2016