Project Details

Ellen MacArthur Foundation

Campaigning for a ‘circular’ economy, where products are designed to last.

By Ellen Macarthur Foundation

Project URL:
Project Twitter: @circulareconomy

Organisation URL:

  • Environment & Sustainability
  • Internet
  • Data

EMA is a new foundation campaigning for the transition from a ‘linear’ economy, based on the sale of products made with built-in obsolescence, to a ‘circular’ economy, where products are designed to last, and businesses’ revenues come from services and access rather than unit sales. Partners include B&Q, BT/Cisco, National Grid and Renault, and schools.

Last updated: 09th of May, 2014

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