Helping children with cancer experience the worldBy Expedia
St Jude's Children's Research Hospital
Children battling cancer at St Jude Research Hospital in New York can spend months or even years within the confines of the facility. They dream of adventures, but are unable to travel and see the world.
With a history of supporting the hospital, Expedia teamed up with creative agency 180LA to create an interactive, 360 degree screening experience to bring the world to four young patients in the hospital.
Four Expedia employees were selected to travel to locations of the patients’ dreams, and brought them along for the ride through the power of 360 degree camera and streaming technology. Because the experience was live, children watching from the hospital were able to ask questions in real time, and even ‘touch’ and explore the locations with the help of their guides.
Expedia employee Sara, herself a brain cancer survivor, took St Jude patient Kiara to see wild horses in Argentina, while Reenie, whose family members have also been affected by cancer, took another patient Hannah on her lifelong dream adventure under the sea. “I always wanted to go scuba diving,” Hannah said. “I got to escape and kind of relax. It really took my mind off things.”
While only four children have been able to benefit so far, the team at Expedia are planning to do more. Vic Walia, Expedia senior director, says that they are in active discussion with St Jude about building a permanent installation so that more kids can experience interactive adventures that take them outside of the hospital environment, even if it’s just for a moment.
Expedia also hopes to raise awareness of the important work that goes on at St Jude Research Hospital, and encourage donations that will help the children they treat. Donations can be made either with currency or Expedia points at www.expedia.com/dreamadventures
Image courtesy of Philip Dean
Last updated: 10th of August, 2016