Project Details

Do Nation

Showing that our actions really do matter

Project URL:
Project Twitter: @The_DoNation

  • Community Engagement
  • Environment & Sustainability
  • Internet
  • Mobile
  • Social Software

In reality, doing the things we know are good for us (not to mention our world) is really hard. Do Nation aims to make it easy.

The online platform is powered off years of academic, technical and professional expertise in behaviour change. When someone makes a pledge on Do Nation, there's a 54% chance they’ll stick to it for the two months, and a 42% chance they’ll do it for a year or more.

Do Nation helps people commit to make small behaviour changes that add up to a better world, like cycling to work, driving more efficiently, eating less meat or turning the thermostat down a notch.

You can either make a pledge yourself, or start a campaign  at home or at work  to raise pledges from friends, family and colleagues.

Last updated: 02nd of August, 2016

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