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Project Details

#DetoxWave

Using social media to make football less toxic

By Greenpeace

Project URL: greenpeace.org/international/en/news/Blogs/makingwaves/adidas-is-back-onside/blog/49596/

Organisation URL: greenpeace.org
Organisation Twitter: @Greenpeace

  • Community Engagement
  • Environment & Sustainability
  • Audiovisual
  • Mobile
  • Social Software

There are not many social media campaigns that can point to such a definitive - and quickly won - impact as Greenpeace's #DetoxWave.Ā Inviting football supporters to use Vine to upload a short clip of themselves waving, the environmental organisation stitched together thousands of them in a video they sent to the head of Adidas. Asking that the company commit to stop using dangerous chemicals in manufacturing its football boots, they achieved their goal, saying: "the brand has agreed to phase out 99% of all polyflourinated chemicals (PFCs) by the end of 2017, building up to 100% by 2020." They now have their sights on Puma and Nike...

Last updated: 01st of December, 2014

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