Project Details


Providing a mobile text and voice information service for expectant mothers in Bangladesh

By Mobile Alliance for Maternal Action (MAMA)

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  • Health
  • Mobile

Bangladesh sees thousands of avoidable deaths related to pregnancy and childbirth. Around three-quarters of women give birth at home and the country has a very widely dispersed population. Aponjon seeks to address the information gap by using text and voice messages (the female illiteracy rate is nearly 60%, so both are necessary).  

The word Aponjon means the 'close' or 'dear one' in Bangla. Since 2012 they have reached 500,000 subscribers in all 65 districts of the country.

Last updated: 09th of July, 2014

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