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Project Details

99% Campaign

Giving voice to the most marginalised young people and dispelling negative stereotypes

By IARS

Project URL: 99percentblog.org
Project Twitter: @wethe99percent

Organisation URL: iars.org.uk

  • Community Engagement
  • Social Exclusion
  • Internet
  • Social Software

The 99% Campaign is a national youth-led initiative and digital participation programme aiming to make the UK more inclusive, fair and responsive to young people’s views. It achieves its mission by giving voice to the most marginalised young people and dispelling negative stereotypes.

The top three goals of the 99% Campaign include:

  1.  Addressing “disadvantage thinking” about young people and promoting positive stories 
  2.  Tacking discrimination, negative perceptions and stereotypes about young people within society, political institutions and service providers
  3.  Creating new youth opportunities while current opportunities are highlighted and enhanced

The 99% Campaign plans to do this through the promotion of positive stories, events, publications, and online and face-to-face training. 

Last updated: 11th of June, 2014

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